Three major transformative chromatic changes altered my mental health during my Baby Boom childhood: the NBC peacock spreading its bright tail feathers before the first color episode of “Bonanza”; the first color cover of the defiantly iconic black-and-white Life magazine; and the moment that a Polaroid spit out it first perfect color print. Of course,…
Rebuilding a brand that has been in existence since 1977 is no small feat. Superfeet has carved its reputation in the performance insole category with a formula grounded in biomechanics and comfort. For the most-used, often abused part of our bodies, our feet, Superfeet believes that innovation is vital. So, this year the brand rewrote…
For a new specimen book and self-promo, Contrast Foundry (CoFo, familiarly) wanted to explore ways to highlight the retail typefaces and give designers a fun way to play with font pairings. The foundry enlisted the help of fellow San Francisco creative agency, The Office of Ordinary Things, to design something deliciously out of the ordinary.…
Simplehuman, a brand best known for its minimal, high-function home products, has taken a creative detour. In its first-ever Artist Edition collaboration, the company has teamed up with Brooklyn-based muralist Katie Merz to reinterpret five of its most recognizable items through a bold, hand-drawn lens. Merz, who is renowned for large-scale murals that feel part-glyph,…
San Francisco-based agency Hybrid Design brings Mohawk’s latest packaging promotion to life in a delightfully tactile and imaginative way. Taking inspiration from vintage recipe boxes—once used to store handwritten family favorites—this promotional piece reinterprets that nostalgic form to present something entirely fresh. Designed to showcase Mohawk’s premium paper offerings, the box neatly organizes samples into…
At times, cause-driven branding often teeters on the edge of performative, but Kit Studio’s identity for Raise the Roof doesn’t just talk the talk, it belts it out across dancefloors, timelines, and ticketing apps alike. A new music series amplifying emerging talent across the UK and Ireland, Raise the Roof is as much about social…
Slick digital campaigns and AI-generated imagery dominate our screens these days, but Brazil-based visual arts studio Black Madre has carved — quite literally — a compelling case for the power of craft. Their latest work, a collaboration with Africa Creative for Corona’s “Fisherman Storytellers” campaign, proves that branding rooted in authenticity, tactility, and human touch…
Between the WNBA draft last week, the MLB season now in full swing, and my beloved Liverpool FC on the cusp of winning the English Premier League title across the pond, our sports fandom is being pulled in dozens of directions across a slew of sports around the world. Of course it’s easy to get…
Every Earth Day, many of us find ourselves slowing down — even just a little — to take stock of the world around us. Maybe it’s while tending to a windowsill herb garden, out on a morning walk in the park, or in those small, hopeful conversations that seem to surface more easily this time…
Brand studio Super Okay has announced the completion of a comprehensive rebranding initiative for THC Design, a California-born cannabis company poised for national expansion. Brands like THC Design prove that great design is more than just aesthetics; it’s how you earn trust, navigate complexity, and build bridges across a fractured landscape. THC Design is helping…
